Also, this gives Eric and I something else to talk about besides farming, namely bicycling. After all life is about balance and you need to take at least a little time away from work. With all of that he still finds time to enjoy the sports that he loves.
White silo winery events full#
Balancing two full time jobs he is always running somewhere. Interview with Eric Gorman of White Silo Winery, Sherman, CTĮric is one of the hardest working people I know, and I know a lot of hard working people. How Eric sold over 1000 vouchers for a farm picnic in one day Making decisions is better than doing nothing at all (not as simple as it sounds) You do not need a large e-mail list to increase profitsĭiversifying your marketing helps you to reach more people (social media, e-mail, website, print, etc.)
White silo winery events download#
Right click here to download the MP3 In this farm podcast you will learn:ĭeveloping an e-mail list is the most powerful marketing tool you can use on your farm I am so happy to share it with you, and I know you will get a lot of useful information out of it. This is an absolute "must hear" farm podcast episode.
In our digital age there is no better way to do this than via e-mail. In order to get customers coming back you have to be in fairly regular communication with them. In the interview he tells us how large his list has gotten over the last few years, how many people open his e-mails on average, and who is on his e-mail list.Įric realized early on that the best business is repeat business.
One of those marketing tactics was developing an e-mail list. Eric has brought some great marketing efforts to the Winery to increase traffic and get people in the door. Eric Gorman is the son of the original owner Ralph Gorman who I featured in last week's farm podcast. Today's farm podcast episode features a friend of mine who is part owner of the Winery where I hold my CSA pick-ups. Now if you substitute "chickens" for vegetables, honey, beef, or whatever product you sell you will find similar results. Each week when I need to sell chickens I send out a letter to my list and within 24 hours I sell out. The most successful farm marketing tool in my arsenal is my e-mail list.
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